Which Primer is Best for Me?

Before you utter the words “do I even need makeup primer?” The answer is yes and will always be yes. You wouldn’t get a manicure without first applying a base coat, right? So why would your makeup application be any different? Whether you enjoy liquid, powder, or cream foundation, primers provide a smooth and even canvas on the skin, helping set your makeup once and for all.

We decided to do a deep dive into our favorite formulas—and why they work—helping make your primer decision (and makeup application) as smooth as possible. 

What is a Primer?

Think of primer as the base layer for your makeup. It helps keep your makeup in place all day by creating a silky-smooth canvas for better, smoother makeup application.

Dewy Primer

Listen up if you've got dry, dehydrated skin — our Dewy Skin hydrates skin for 24 hours and imparts an instant dewy finish. The skin-loving formula is formulated to hydrate skin with an all-over dewy finish. Wear alone for a surge of moisture, or under your foundation for an extra dose of radiance. 

Blurring Primer

If pores are on your mind, choose our Blurring Primer. A silky, lightweight primer that blurs the appearance of pores and fine lines for an all-over soft focus effect. Wear this unique formula alone, under makeup or over makeup as an instant retouching balm. 

Gripping Primer

For extra long-lasting coverage, try our Gripping Primer, an alcohol-free clear gel primer that visibly firms, creates a glass-like finish and grips makeup for all-day wear. It's also enriched with fermented marine extracts to help pamper skin. The unique formula creates a smoother looking complexion and improved makeup wear. 

Stress Remedy Primer

Skin feeling a little irritated lately? Calm things down with our Stress Remedy Primer. This lightweight primer helps to cool and calm redness and blemish-prone skin thanks to Salicylic Acid and Cucumber Extract.

Invisible Primer SPF 30

Our Invisible Primer is a totally invisible sunscreen with SPF 30 that leaves a silky-smooth finish that never looks chalky or white and doesn’t leave flashback in photos. Our innovative formula glides onto skin and provides SPF 30 coverage from UVA/UVB rays.